Values Crosstabs | The American Message

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How to Talk About Values

Americans Share Our Values. Let's Start There.

A Messaging Guide

Messages and Results: Total Sample & Subgroups

Message	Mean Rating
If you have to go to the ER, your biggest worry should be the reason you came in, not the bill you'll come out with.	89.9
Everyone in this country should be able to see the doctor when they're sick.	89.7
Members of Congress have no business voting themselves better or more affordable healthcare plans than they guarantee their constituents.	88.4
No one should have to choose between food for their kids and a pediatrician when they're sick.	88.2
Members of Congress shouldn't have better healthcare than the people they represent, and if they do, they need to change either ours or theirs - we'll give them until November.	87.4
Our government needs to negotiate drug prices the way every other country does, so drug companies can't set whatever prices they want.	85.8
If health insurance companies can afford to pay their CEOs over $20 million a year, they can afford to cut our deductibles to a thousandth of that, $2000 a year, so no one has to go without healthcare.	85.8
It's time to cap the premiums, copays, and deductibles insurance companies can charge, to make insurance affordable for working Americans.	85
It's time to finish the job we began 15 years ago, when we required health insurance companies to meet high minimum standards, by limiting what they can charge, because every time they raise our premiums and deductibles, their profits and CEO salaries skyrocket.	84.6
We need to protect and extend health care to small business owners, their families, and their workers.	84
The country that develops the world's medications shouldn't pay the most for them, especially when our tax dollars supported their development.	83.6
We need to protect hospitals and maternity wards in rural and urban communities, not let Wall Street raiders buy them up, close them, and sell the parts like old cars.	83.6
Millions of Americans shouldn't be sacrificing their healthcare to fund more tax breaks for billionaires and big corporations.	82.4
Healthcare is a right, not a privilege - it is undeniably part of "life, liberty, and the pursuit of happiness".	81.9
Healthcare is essential to "life, liberty, and the pursuit of happiness" - the most central rights enshrined in the Declaration of Independence.	81.4
We need to eliminate the waste, fraud, and abuse from Medicaid and Medicare and warn Americans about the dangers of socialized medicine like Medicare for All.	69.2
Obamacare is a catastrophe. Always was. It's not very good today.	47.9

Message	Total	A Man	A Woman
If you have to go to the ER, your biggest worry should be the reason you came in, not the bill you’ll come out with.	89.9	88.2	91.3
Everyone in this country should be able to see the doctor when they’re sick.	89.7	87	92
Members of Congress have no business voting themselves better or more affordable healthcare plans than they guarantee their constituents.	88.4	87.9	88.9
No one should have to choose between food for their kids and a pediatrician when they’re sick.	88.2	85.5	91.2
If you go to the hospital or emergency room, you should get one bill, not one bill after another.	87.9	85.5	90.5
Members of Congress shouldn’t have better healthcare than the people they represent, and if they do, they need to change either ours or theirs – we’ll give them until November.	87.4	85.2	89.6
Our government needs to negotiate drug prices the way every other country does, so drug companies can’t set whatever prices they want.	85.8	84.6	86.9
If health insurance companies can afford to pay their CEOs over $20 million a year, they can afford to cut our deductibles to a thousandth of that – $2000 a year– so no one has to go without healthcare.	85.8	83.6	87.8
It’s time to cap the premiums, copays, and deductibles insurance companies can charge, to make insurance affordable for working Americans.	85	81.5	87.9
It’s time to finish the job we began 15 years ago, when we required health insurance companies to meet high minimum standards, by limiting what they can charge, because every time they raise our premiums and deductibles, their profits and CEO salaries skyrocket.	84.6	82.1	86.7
We need to protect and extend health care to small business owners, their families, and their workers.	84	80.7	87.6
We need to protect hospitals and maternity wards in rural and urban communities, not let Wall Street raiders buy them up, close them, and sell the parts like old cars.	83.6	83.3	83.8
The country that develops the world’s medications shouldn’t pay the most for them, especially when our tax dollars supported their development.	83.6	82.2	85
Millions of Americans shouldn’t be sacrificing their healthcare to fund more tax breaks for billionaires and big corporations.	82.4	79.5	85
Healthcare is a right, not a privilege – it is undeniably part of “life, liberty, and the pursuit of happiness”	81.9	76.7	86.3
Healthcare is essential to “life, liberty, and the pursuit of happiness” – the most central rights enshrined in the Declaration of Independence.	81.4	76.9	86.3
We need to eliminate the waste, fraud, and abuse from Medicaid and Medicare and warn Americans about the dangers of socialized medicine like Medicare for All.	69.2	70.9	67.4
Obamacare is a catastrophe. Always was. It's not very good today.	47.9	52.8	43.5

Message	Total	Democrat	Republican	Independent
If you have to go to the ER, your biggest worry should be the reason you came in, not the bill you'll come out with.	89.9	91.2	88.8	89.5
Everyone in this country should be able to see the doctor when they're sick.	89.7	94.2	84.8	89.5
Members of Congress have no business voting themselves better or more affordable healthcare plans than they guarantee their constituents.	88.4	91.4	86.9	86.6
No one should have to choose between food for their kids and a pediatrician when they're sick.	88.2	92.9	83.2	88.3
If you go to the hospital or emergency room, you should get one bill, not one bill after another.	87.9	89.1	87.3	87.2
Members of Congress shouldn't have better healthcare than the people they represent, and if they do, they need to change either ours or theirs - we'll give them until November.	87.4	89.9	83.8	88.3
If health insurance companies can afford to pay their CEOs over $20 million a year, they can afford to cut our deductibles to a thousandth of that - $2000 a year - so no one has to go without healthcare.	85.8	92.6	80.3	83.5
Our government needs to negotiate drug prices the way every other country does, so drug companies can't set whatever prices they want.	85.8	88.7	81.6	86.5
It's time to finish the job we began 15 years ago, when we required health insurance companies to meet high minimum standards, by limiting what they can charge, because every time they raise our premiums and deductibles, their profits and CEO salaries skyrocket.	84.6	90.8	77	84.8
It's time to cap the premiums, copays, and deductibles insurance companies can charge, to make insurance affordable for working Americans.	85	91.4	79.6	83.3
Millions of Americans shouldn't be sacrificing their healthcare to fund more tax breaks for billionaires and big corporations.	82.4	88.8	72.4	84.3
We need to protect hospitals and maternity wards in rural and urban communities, not let Wall Street raiders buy them up, close them, and sell the parts like old cars.	83.6	88.2	80	81.9
The country that develops the world's medications shouldn't pay the most for them, especially when our tax dollars supported their development.	83.6	83.8	82	84.8
Healthcare is a right, not a privilege - it is undeniably part of 'life, liberty, and the pursuit of happiness'	81.9	92.2	71.7	80.4
We need to protect and extend health care to small business owners, their families, and their workers.	84	88	80.5	82.9
Healthcare is essential to 'life, liberty, and the pursuit of happiness' - the most central rights enshrined in the Declaration of Independence.	81.4	91.9	72.4	80.2
We need to eliminate the waste, fraud, and abuse from Medicaid and Medicare and warn Americans about the dangers of socialized medicine like Medicare for All.	69.2	54.9	83.8	71.9
Obamacare is a catastrophe. Always was. It's not very good today.	47.9	24.9	75.9	47.3

Message	Total	White	Black	Hispanic	Asian	Other / Mixed
If you have to go to the ER, your biggest worry should be the reason you came in, not the bill you’ll come out with.	89.9	90.8	88.9	86.8	88.1	88.6
Everyone in this country should be able to see the doctor when they’re sick.	89.7	89.9	88.4	89.9	89.6	90.6
Members of Congress have no business voting themselves better or more affordable healthcare plans than they guarantee their constituents.	88.4	90.2	83.1	83.9	86.5	90.7
No one should have to choose between food for their kids and a pediatrician when they’re sick.	88.2	89.4	87.4	86.8	80.9	89.5
If you go to the hospital or emergency room, you should get one bill, not one bill after another.	87.9	87.5	87.3	88.1	87.3	96.7
Members of Congress shouldn’t have better healthcare than the people they represent, and if they do, they need to change either ours or theirs – we’ll give them until November.	87.4	89.3	79.9	87.4	81.2	90.6
Our government needs to negotiate drug prices the way every other country does, so drug companies can’t set whatever prices they want.	85.8	87.7	81	80.1	84.1	88.3
If health insurance companies can afford to pay their CEOs over $20 million a year, they can afford to cut our deductibles to a thousandth of that – $2000 a year– so no one has to go without healthcare.	85.8	87.2	83.7	79.9	88.2	81.5
It’s time to cap the premiums, copays, and deductibles insurance companies can charge, to make insurance affordable for working Americans.	85	85.5	82.9	84.2	83.5	88
It’s time to finish the job we began 15 years ago, when we required health insurance companies to meet high minimum standards, by limiting what they can charge, because every time they raise our premiums and deductibles, their profits and CEO salaries skyrocket.	84.6	84.8	84.3	85.2	83.3	82.5
We need to protect and extend health care to small business owners, their families, and their workers.	84	84.4	83.5	84.6	79.1	83.4
We need to protect hospitals and maternity wards in rural and urban communities, not let Wall Street raiders buy them up, close them, and sell the parts like old cars.	83.6	83.9	81.9	83.6	84.8	81.3
The country that develops the world’s medications shouldn’t pay the most for them, especially when our tax dollars supported their development.	83.6	84.5	78.3	83.9	81	82
Millions of Americans shouldn’t be sacrificing their healthcare to fund more tax breaks for billionaires and big corporations.	82.4	82.5	81.3	81.9	86.1	77.8
Healthcare is a right, not a privilege – it is undeniably part of “life, liberty, and the pursuit of happiness”	81.9	80.4	85.6	87.1	78.6	88.1
Healthcare is essential to “life, liberty, and the pursuit of happiness” – the most central rights enshrined in the Declaration of Independence.	81.4	81.8	81	82.3	77.6	82
We need to eliminate the waste, fraud, and abuse from Medicaid and Medicare and warn Americans about the dangers of socialized medicine like Medicare for All.	69.2	69.3	74.3	65.1	63.5	72.8
Obamacare is a catastrophe. Always was. It's not very good today.	47.9	47.6	47.3	52.7	42.6	52.5

Message	Mean Rating
If Congress shuts down the government, the first payments that should stop are Congressional salaries and benefits, so they feel what we feel.	89.6
It’s time politicians stopped running for or against government and started running it well.	87.9
A free people require free and fair elections, where the loser concedes with grace and dignity.	87.7
Democracy requires fair elections, where everyone can vote, and every vote counts.	87.3
It’s time to return to government of, by, and for the people, not government of, bought, and pay for by big corporations and the rich.	84.8
Members of Congress and Presidents shouldn't be able to buy and sell stock from the rest of us while relying on insider knowledge or manipulating the markets themselves so it goes up after they buy and down after they sell.	83.9
Members of Congress who claim that Medicare is a haven for waste, fraud, and abuse should explain why their healthcare is so much better than the people they represent.	83.8
If you can't win free and fair elections, you need to change, not the rules.	83.3
You can’t have a democracy if candidates refuse to admit when they lose.	81
If you can't win free and fair elections, where everyone has a voice and a vote, maybe you should stop talking and try listening.	80.7
Democracy can't survive when a handful of people are making hundreds of billions a year, paying virtually nothing in taxes, and buying off what is supposed to be our government, while working people are living paycheck to paycheck.	80.2
If our elections are fair, our side usually wins half the time and loses half the time and we get over it when we lose- we all survive the baseball season without trying to change the rules if we can't win.	78.3
We should worry less about whether our candidate wins or loses than about whether we'll be able to vote again.	72.5
If a CEO can get the cell phone of a Senator, the Senator needs to make that number available to the rest of us, or our government will be corrupted by campaign money and unfair access.	72.4
We need to end mail-in-voting and require a birth certificate or a passport, to stop illegals from voting and another stolen election.	51.6

Message	Total	A Man	A Woman
If Congress shuts down the government, the first payments that should stop are Congressional salaries and benefits, so they feel what we feel.	89.6	88.9	90.4
It’s time politicians stopped running for or against government and started running it well.	87.9	86.8	88.8
A free people require free and fair elections, where the loser concedes with grace and dignity.	87.7	87.6	87.7
Democracy requires fair elections, where everyone can vote, and every vote counts.	87.3	86.2	88.3
It’s time to return to government of, by, and for the people, not government of, bought, and pay for by big corporations and the rich.	84.8	82.3	87.2
Members of Congress and Presidents shouldn't be able to buy and sell stock from the rest of us while relying on insider knowledge or manipulating the markets themselves so it goes up after they buy and down after they sell.	83.9	82.7	84.9
Members of Congress who claim that Medicare is a haven for waste, fraud, and abuse should explain why their healthcare is so much better than the people they represent.	83.8	82	85.8
If you can't win free and fair elections, you need to change, not the rules.	83.3	81	85.3
You can’t have a democracy if candidates refuse to admit when they lose.	81	77	85.3
If you can't win free and fair elections, where everyone has a voice and a vote, maybe you should stop talking and try listening.	80.7	80.5	80.9
Democracy can't survive when a handful of people are making hundreds of billions a year, paying virtually nothing in taxes, and buying off what is supposed to be our government, while working people are living paycheck to paycheck.	80.2	75.5	85.4
If our elections are fair, our side usually wins half the time and loses half the time and we get over it when we lose- we all survive the baseball season without trying to change the rules if we can't win.	78.3	78.3	78.4
We should worry less about whether our candidate wins or loses than about whether we'll be able to vote again.	72.5	68.4	76.8
If a CEO can get the cell phone of a Senator, the Senator needs to make that number available to the rest of us, or our government will be corrupted by campaign money and unfair access.	72.4	71.5	73.4
We need to end mail-in-voting and require a birth certificate or a passport, to stop illegals from voting and another stolen election.	51.6	56	47.6

Message	Total	Democrat	Republican	Independent
If Congress shuts down the government, the first payments that should stop are Congressional salaries and benefits, so they feel what we feel.	89.6	92.2	85	90.8
It’s time politicians stopped running for or against government and started running it well.	87.9	88.3	87.6	87.8
A free people require free and fair elections, where the loser concedes with grace and dignity.	87.7	92.1	83.1	87.2
Democracy requires fair elections, where everyone can vote, and every vote counts.	87.3	92.4	77.6	91
It’s time to return to government of, by, and for the people, not government of, bought, and pay for by big corporations and the rich.	84.8	91.1	77.8	84.5
Members of Congress and Presidents shouldn't be able to buy and sell stock from the rest of us while relying on insider knowledge or manipulating the markets themselves so it goes up after they buy and down after they sell.	83.9	84.3	82.3	84.8
Members of Congress who claim that Medicare is a haven for waste, fraud, and abuse should explain why their healthcare is so much better than the people they represent.	83.8	90.9	78	82.2
If you can't win free and fair elections, you need to change, not the rules.	83.3	88.5	75.8	84.4
You can’t have a democracy if candidates refuse to admit when they lose.	81	88.9	71.4	80.9
If you can't win free and fair elections, where everyone has a voice and a vote, maybe you should stop talking and try listening.	80.7	87.7	76.8	76.9
Democracy can't survive when a handful of people are making hundreds of billions a year, paying virtually nothing in taxes, and buying off what is supposed to be our government, while working people are living paycheck to paycheck.	80.2	89.3	71.8	79.6
If our elections are fair, our side usually wins half the time and loses half the time and we get over it when we lose- we all survive the baseball season without trying to change the rules if we can't win.	78.3	82.4	75.6	77.2
We should worry less about whether our candidate wins or loses than about whether we'll be able to vote again.	72.5	78.9	65.6	71.5
If a CEO can get the cell phone of a Senator, the Senator needs to make that number available to the rest of us, or our government will be corrupted by campaign money and unfair access.	72.4	78.4	68.2	69.6
We need to end mail-in-voting and require a birth certificate or a passport, to stop illegals from voting and another stolen election.	51.6	29.9	77.7	51.2

Message	Total	White	Black	Hispanic	Asian	Other / Mixed
If Congress shuts down the government, the first payments that should stop are Congressional salaries and benefits, so they feel what we feel.	89.6	91.5	87.2	82.3	86.3	88.9
It’s time politicians stopped running for or against government and started running it well.	87.9	89.8	83.4	83.2	84.5	88.7
A free people require free and fair elections, where the loser concedes with grace and dignity.	87.7	88.8	84.2	84.4	86.8	90.8
Democracy requires fair elections, where everyone can vote, and every vote counts.	87.3	88.7	82.6	84.8	85.2	87
It’s time to return to government of, by, and for the people, not government of, bought, and pay for by big corporations and the rich.	84.8	86.8	79.6	84.3	81.4	78.7
Members of Congress and Presidents shouldn't be able to buy and sell stock from the rest of us while relying on insider knowledge or manipulating the markets themselves so it goes up after they buy and down after they sell.	83.9	85.5	80.2	78.7	80.3	89.8
Members of Congress who claim that Medicare is a haven for waste, fraud, and abuse should explain why their healthcare is so much better than the people they represent.	83.8	84.1	84.1	80.7	83.4	86.6
If you can't win free and fair elections, you need to change, not the rules.	83.3	83.7	83.9	81.7	77.8	89.3
You can’t have a democracy if candidates refuse to admit when they lose.	81	80	81.8	84.7	79.8	87.8
If you can't win free and fair elections, where everyone has a voice and a vote, maybe you should stop talking and try listening.	80.7	81.7	82.5	76.9	75.6	76.8
Democracy can't survive when a handful of people are making hundreds of billions a year, paying virtually nothing in taxes, and buying off what is supposed to be our government, while working people are living paycheck to paycheck.	80.2	82.8	71.4	76.6	76.8	82.1
If our elections are fair, our side usually wins half the time and loses half the time and we get over it when we lose- we all survive the baseball season without trying to change the rules if we can't win.	78.3	78.8	77.8	78.5	73	82
We should worry less about whether our candidate wins or loses than about whether we'll be able to vote again.	72.5	71.5	71.1	77.9	77.5	71.5
If a CEO can get the cell phone of a Senator, the Senator needs to make that number available to the rest of us, or our government will be corrupted by campaign money and unfair access.	72.4	71.7	76.1	79.7	73	56
We need to end mail-in-voting and require a birth certificate or a passport, to stop illegals from voting and another stolen election.	51.6	50	54.7	62.4	49.3	43.8

Message	Mean Rating
Our seniors deserve the dignity in later life they paid for with every paycheck over decades of work, not constant fear that politicians will cut Social Security, Medicare, and Medicaid, which provides nursing home care.	89.4
Our economy should work for people who work for a living, not just for billionaires.	89.1
Working people deserve good American wages and benefits for a hard day’s work.	87.5
It’s time we started growing the economy again and stop shrinking the middle class.	86.9
No one should have to work two or three jobs just to put food on the table for their families.	86.1
Small business and working people are the engine of our economy.	84.6
Workers deserve their fair share of the productivity they create.	82.3
The strength of the economy is measured not just by how fast it’s growing but how fast it’s growing a thriving middle class.	82
The question isn’t who’s going to cut your taxes, it’s whose taxes they’re going to cut.	80.5
To have a few dozen people worth hundreds of billions each and evade taxes while half of us have no idea how we're going to retire is immoral, and it's time we rewrite our tax code to match our moral code.	80.4
Big corporations, like drug companies and big Wall Street firms, have proven repeatedly that they require regulation to make their products safe or affordable, without taking risks with other people’s lives or homes, because they are incapable of regulating their own greed.	80.3
In tough times like these, billionaires and big corporations should be giving to charity, not getting it, by paying lower taxes than the rest of us.	80.2
The best way to create new manufacturing jobs in America is not to pretend the old ones are coming back but to provide incentives to build new technologies here in America that are essential to our economy and national security, like computer chips and hybrid and electric vehicles, which all the major auto manufacturers are building anyway, and should build them here.	80
Parents deserve the peace of mind that comes with high-quality, affordable childcare, and that we should give good corporate citizens tax incentives to provide it at their places of business.	78.9
No one should work hard to graduate from high school, technical school, or any kind of higher education without the real careers on the other side, not just gig work.	76.8
In an era of rapid technological change, the government should work with the private sector to help mid-career workers with expertise in declining industries train for better-paying jobs in new industries.	76.7
Rather than laying off workers as AI starts doing more jobs done by people, we should provide tax incentives to businesses that keep their workers but cut their workweek to four days and increase vacation time, so all of us benefit from AI, not just the people at the top.	76.4
No one should graduate from college, junior college, or technical schools with a mountain of debt.	75.4
We need to make it easier for small business owners to join unions with other small businesses, so they can bargain together with insurance companies for the kinds of group rates bigger companies can get for themselves and their employees.	74.9
Government regulations do nothing but strangle business and tie the hands of job creators.	62.2
The "Big Beautiful Bill" gave Americans the biggest tax cuts in history, and preserved cuts for the businesses that create prosperity.	48.7

Message	Total	A Man	A Woman
Our seniors deserve the dignity in later life they paid for with every paycheck over decades of work, not constant fear that politicians will cut Social Security, Medicare, and Medicaid, which provides nursing home care.	89.4	87.7	90.7
Our economy should work for people who work for a living, not just for billionaires.	89.1	87.1	91.4
Working people deserve good American wages and benefits for a hard day’s work.	87.5	86	88.9
It’s time we started growing the economy again and stop shrinking the middle class.	86.9	86.3	87.4
No one should have to work two or three jobs just to put food on the table for their families.	86.1	82.5	90.1
Small business and working people are the engine of our economy.	84.6	84.8	84.4
Workers deserve their fair share of the productivity they create.	82.3	79.6	84.4
The strength of the economy is measured not just by how fast it’s growing but how fast it’s growing a thriving middle class.	82	82.3	81.6
The question isn’t who’s going to cut your taxes, it’s whose taxes they’re going to cut.	80.5	77.8	83.4
To have a few dozen people worth hundreds of billions each and evade taxes while half of us have no idea how we're going to retire is immoral, and it's time we rewrite our tax code to match our moral code.	80.4	76.2	84.9
Big corporations, like drug companies and big Wall Street firms, have proven repeatedly that they require regulation to make their products safe or affordable, without taking risks with other people’s lives or homes, because they are incapable of regulating their own greed.	80.3	78.3	82.5
In tough times like these, billionaires and big corporations should be giving to charity, not getting it, by paying lower taxes than the rest of us.	80.2	76.4	83.3
The best way to create new manufacturing jobs in America is not to pretend the old ones are coming back but to provide incentives to build new technologies here in America that are essential to our economy and national security, like computer chips and hybrid and electric vehicles, which all the major auto manufacturers are building anyway, and should build them here.	80	79.3	80.8
Parents deserve the peace of mind that comes with high-quality, affordable childcare, and that we should give good corporate citizens tax incentives to provide it at their places of business.	78.9	75.2	82
No one should work hard to graduate from high school, technical school, or any kind of higher education without the real careers on the other side, not just gig work.	76.8	74.8	79
In an era of rapid technological change, the government should work with the private sector to help mid-career workers with expertise in declining industries train for better-paying jobs in new industries.	76.7	74.9	78.1
Rather than laying off workers as AI starts doing more jobs done by people, we should provide tax incentives to businesses that keep their workers but cut their workweek to four days and increase vacation time, so all of us benefit from AI, not just the people at the top.	76.4	72.6	79.8
No one should graduate from college, junior college, or technical schools with a mountain of debt.	75.4	70.1	80.4
We need to make it easier for small business owners to join unions with other small businesses, so they can bargain together with insurance companies for the kinds of group rates bigger companies can get for themselves and their employees.	74.9	71	79
Government regulations do nothing but strangle business and tie the hands of job creators.	62.2	62.7	62.2
The "Big Beautiful Bill" gave Americans the biggest tax cuts in history, and preserved cuts for the businesses that create prosperity.	48.7	50.6	46.7

Message	Total	Democrat	Republican	Independent
Our seniors deserve the dignity in later life they paid for with every paycheck over decades of work, not constant fear that politicians will cut Social Security, Medicare, and Medicaid, which provides nursing home care.	89.4	92.5	86.8	88.5
Our economy should work for people who work for a living, not just for billionaires.	89.1	93.9	86.1	87.8
Working people deserve good American wages and benefits for a hard day’s work.	87.5	90.4	84.4	87.3
It’s time we started growing the economy again and stop shrinking the middle class.	86.9	89.5	86	85.1
No one should have to work two or three jobs just to put food on the table for their families.	86.1	93.8	80.6	84.5
Small business and working people are the engine of our economy.	84.6	86.5	86.1	81.4
Workers deserve their fair share of the productivity they create.	82.3	88.6	76.8	80.7
The strength of the economy is measured not just by how fast it’s growing but how fast it’s growing a thriving middle class.	82	84.6	81.3	80.1
The question isn’t who’s going to cut your taxes, it’s whose taxes they’re going to cut.	80.5	84.7	76.5	79.5
To have a few dozen people worth hundreds of billions each and evade taxes while half of us have no idea how we're going to retire is immoral, and it's time we rewrite our tax code to match our moral code.	80.4	89.5	71.5	80
Big corporations, like drug companies and big Wall Street firms, have proven repeatedly that they require regulation to make their products safe or affordable, without taking risks with other people’s lives or homes, because they are incapable of regulating their own greed.	80.3	86.7	73.5	80.4
In tough times like these, billionaires and big corporations should be giving to charity, not getting it, by paying lower taxes than the rest of us.	80.2	89.1	68	81.5
The best way to create new manufacturing jobs in America is not to pretend the old ones are coming back but to provide incentives to build new technologies here in America that are essential to our economy and national security, like computer chips and hybrid and electric vehicles, which all the major auto manufacturers are building anyway, and should build them here.	80	81.9	78.5	79.4
Parents deserve the peace of mind that comes with high-quality, affordable childcare, and that we should give good corporate citizens tax incentives to provide it at their places of business.	78.9	86.5	73.1	76.6
No one should work hard to graduate from high school, technical school, or any kind of higher education without the real careers on the other side, not just gig work.	76.8	82.3	72.6	75.5
In an era of rapid technological change, the government should work with the private sector to help mid-career workers with expertise in declining industries train for better-paying jobs in new industries.	76.7	83.1	70.2	75.9
Rather than laying off workers as AI starts doing more jobs done by people, we should provide tax incentives to businesses that keep their workers but cut their workweek to four days and increase vacation time, so all of us benefit from AI, not just the people at the top.	76.4	79.9	73.6	75.1
No one should graduate from college, junior college, or technical schools with a mountain of debt.	75.4	85.3	63.1	77
We need to make it easier for small business owners to join unions with other small businesses, so they can bargain together with insurance companies for the kinds of group rates bigger companies can get for themselves and their employees.	74.9	82.4	66.8	73.9
Government regulations do nothing but strangle business and tie the hands of job creators.	62.2	53.2	74.8	60.6
The "Big Beautiful Bill" gave Americans the biggest tax cuts in history, and preserved cuts for the businesses that create prosperity.	48.7	28.6	73.4	46

Message	Total	White	Black	Hispanic	Asian	Other / Mixed
Our seniors deserve the dignity in later life they paid for with every paycheck over decades of work, not constant fear that politicians will cut Social Security, Medicare, and Medicaid, which provides nursing home care.	89.4	90.4	88.9	85.6	85.2	87.5
Our economy should work for people who work for a living, not just for billionaires.	89.1	90.4	84	89.1	85.9	91
Working people deserve good American wages and benefits for a hard day’s work.	87.5	89.1	81.3	85.1	89.6	84.3
It’s time we started growing the economy again and stop shrinking the middle class.	86.9	88.3	82.7	86.3	89.1	76.6
No one should have to work two or three jobs just to put food on the table for their families.	86.1	86.8	87.5	87.6	78	84.5
Small business and working people are the engine of our economy.	84.6	86.5	80.5	78.8	84.4	82.4
Workers deserve their fair share of the productivity they create.	82.3	80.9	87	82.8	81.1	89.8
The strength of the economy is measured not just by how fast it’s growing but how fast it’s growing a thriving middle class.	82	83.1	79.4	77.3	84.4	78.7
The question isn’t who’s going to cut your taxes, it’s whose taxes they’re going to cut.	80.5	79.9	84.6	79.7	77.8	87.2
To have a few dozen people worth hundreds of billions each and evade taxes while half of us have no idea how we're going to retire is immoral, and it's time we rewrite our tax code to match our moral code.	80.4	80.6	80.3	79.1	78.8	83.6
Big corporations, like drug companies and big Wall Street firms, have proven repeatedly that they require regulation to make their products safe or affordable, without taking risks with other people’s lives or homes, because they are incapable of regulating their own greed.	80.3	80.6	78.5	77.7	80.9	85.3
In tough times like these, billionaires and big corporations should be giving to charity, not getting it, by paying lower taxes than the rest of us.	80.2	79.7	84.2	77.3	76.6	86.7
The best way to create new manufacturing jobs in America is not to pretend the old ones are coming back but to provide incentives to build new technologies here in America that are essential to our economy and national security, like computer chips and hybrid and electric vehicles, which all the major auto manufacturers are building anyway, and should build them here.	80	79.8	77.2	82.3	80.8	84.3
Parents deserve the peace of mind that comes with high-quality, affordable childcare, and that we should give good corporate citizens tax incentives to provide it at their places of business.	78.9	77.6	83.1	82.5	77.9	79.6
No one should work hard to graduate from high school, technical school, or any kind of higher education without the real careers on the other side, not just gig work.	76.8	76.5	78.3	77.3	75.9	78.7
In an era of rapid technological change, the government should work with the private sector to help mid-career workers with expertise in declining industries train for better-paying jobs in new industries.	76.7	75.7	81.4	74.5	78.4	78.2
Rather than laying off workers as AI starts doing more jobs done by people, we should provide tax incentives to businesses that keep their workers but cut their workweek to four days and increase vacation time, so all of us benefit from AI, not just the people at the top.	76.4	75.3	78.8	81.7	77.4	70.5
No one should graduate from college, junior college, or technical schools with a mountain of debt.	75.4	73.2	82.1	80.1	72.9	84.6
We need to make it easier for small business owners to join unions with other small businesses, so they can bargain together with insurance companies for the kinds of group rates bigger companies can get for themselves and their employees.	74.9	73.8	77.8	77.5	76	78.1
Government regulations do nothing but strangle business and tie the hands of job creators.	62.2	60.8	67.2	68.6	60.6	53.7
The "Big Beautiful Bill" gave Americans the biggest tax cuts in history, and preserved cuts for the businesses that create prosperity.	48.7	47	53.8	53.4	58.7	28.7

Message	Mean Rating
Whether or not you are a person of faith, we all share the value that we should be good stewards of the earth for future generations.	85.9
We have a sacred obligation to leave the earth as clean, safe, and beautiful for our children and grandchildren as our parents left it for us.	82.7
We should continue to offer tax incentives to small businesses that develop clean energy technologies and hire skilled, well-paid American workers to manufacture them.	78.4
We need to continue to transition from the dirty fuels of the 19th century to the clean fuels of the 21st.	75.9
Climate change is no longer hypothetical – we’ve all seen the floods, fires, and tornadoes and hurricanes with our own eyes – and we just lived through the 25 hottest years in recorded history.	75.7
If you have to burn it to get energy, you know it’s damaging the air we breathe and the atmosphere that preserves all life on earth.	73
If you have to burn something to get energy, you know it’s damaging both the air we breathe and the atmosphere we need to stay alive.	71.9
Drill baby, drill – we have more energy than any other country in the world, and we shouldn’t let the hoax of climate change stop us.	54.1

Clean Energy - Men

Message	Total	A Man
Whether or not you are a person of faith, we all share the value that we should be good stewards of the earth for future generations.	85.9	85.1
We have a sacred obligation to leave the earth as clean, safe, and beautiful for our children and grandchildren as our parents left it for us.	82.7	79.4
We should continue to offer tax incentives to small businesses that develop clean energy technologies and hire skilled, well-paid American workers to manufacture them.	78.4	74.8
We need to continue to transition from the dirty fuels of the 19th century to the clean fuels of the 21st.	75.9	74.4
Climate change is no longer hypothetical – we’ve all seen the floods, fires, and tornadoes and hurricanes with our own eyes – and we just lived through the 25 hottest years in recorded history.	75.7	74.9
If you have to burn it to get energy, you know it’s damaging the air we breathe and the atmosphere that preserves all life on earth.	73	72.3
If you have to burn something to get energy, you know it’s damaging both the air we breathe and the atmosphere we need to stay alive.	71.9	67.5
Drill baby, drill – we have more energy than any other country in the world, and we shouldn’t let the hoax of climate change stop us.	54.1	57.8

Clean Energy - Women

Message	Total	A Woman
Whether or not you are a person of faith, we all share the value that we should be good stewards of the earth for future generations.	85.9	86.8
We have a sacred obligation to leave the earth as clean, safe, and beautiful for our children and grandchildren as our parents left it for us.	82.7	86.1
We should continue to offer tax incentives to small businesses that develop clean energy technologies and hire skilled, well-paid American workers to manufacture them.	78.4	81.3
We need to continue to transition from the dirty fuels of the 19th century to the clean fuels of the 21st.	75.9	77.3
Climate change is no longer hypothetical – we’ve all seen the floods, fires, and tornadoes and hurricanes with our own eyes – and we just lived through the 25 hottest years in recorded history.	75.7	76.7
If you have to burn it to get energy, you know it’s damaging the air we breathe and the atmosphere that preserves all life on earth.	73	73.8
If you have to burn something to get energy, you know it’s damaging both the air we breathe and the atmosphere we need to stay alive.	71.9	76.6
Drill baby, drill – we have more energy than any other country in the world, and we shouldn’t let the hoax of climate change stop us.	54.1	51.1

Clean Energy - Some Other Way

Message	Total	Some Other Way
Whether or not you are a person of faith, we all share the value that we should be good stewards of the earth for future generations.	85.9	50
We have a sacred obligation to leave the earth as clean, safe, and beautiful for our children and grandchildren as our parents left it for us.	82.7
We should continue to offer tax incentives to small businesses that develop clean energy technologies and hire skilled, well-paid American workers to manufacture them.	78.4	100
We need to continue to transition from the dirty fuels of the 19th century to the clean fuels of the 21st.	75.9
Climate change is no longer hypothetical – we’ve all seen the floods, fires, and tornadoes and hurricanes with our own eyes – and we just lived through the 25 hottest years in recorded history.	75.7	50
If you have to burn it to get energy, you know it’s damaging the air we breathe and the atmosphere that preserves all life on earth.	73	50
If you have to burn something to get energy, you know it’s damaging both the air we breathe and the atmosphere we need to stay alive.	71.9
Drill baby, drill – we have more energy than any other country in the world, and we shouldn’t let the hoax of climate change stop us.	54.1	0

Message	Total	Democrats	Republican	Independent
Whether or not you are a person of faith, we all share the value that we should be good stewards of the earth for future generations.	85.9	88.8	83	85.7
We have a sacred obligation to leave the earth as clean, safe, and beautiful for our children and grandchildren as our parents left it for us.	82.7	87.8	77.6	81.5
We should continue to offer tax incentives to small businesses that develop clean energy technologies and hire skilled, well-paid American workers to manufacture them.	78.4	86.7	70	77.3
We need to continue to transition from the dirty fuels of the 19th century to the clean fuels of the 21st.	75.9	86.4	63.5	75.8
Climate change is no longer hypothetical – we’ve all seen the floods, fires, and tornadoes and hurricanes with our own eyes – and we just lived through the 25 hottest years in recorded history.	75.7	90.3	58.2	77.4
If you have to burn it to get energy, you know it’s damaging the air we breathe and the atmosphere that preserves all life on earth.	73	84.4	63.4	71.5
If you have to burn something to get energy, you know it’s damaging both the air we breathe and the atmosphere we need to stay alive.	71.9	83.1	58.9	71.4
Drill baby, drill – we have more energy than any other country in the world, and we shouldn’t let the hoax of climate change stop us.	54.1	32.2	79.5	54.3

Clean Energy - White

Message	Total	White
Whether or not you are a person of faith, we all share the value that we should be good stewards of the earth for future generations.	85.9	87.8
We have a sacred obligation to leave the earth as clean, safe, and beautiful for our children and grandchildren as our parents left it for us.	82.7	82.9
We should continue to offer tax incentives to small businesses that develop clean energy technologies and hire skilled, well-paid American workers to manufacture them.	78.4	77.7
We need to continue to transition from the dirty fuels of the 19th century to the clean fuels of the 21st.	75.9	74.8
Climate change is no longer hypothetical – we’ve all seen the floods, fires, and tornadoes and hurricanes with our own eyes – and we just lived through the 25 hottest years in recorded history.	75.7	76.3
If you have to burn it to get energy, you know it’s damaging the air we breathe and the atmosphere that preserves all life on earth.	73	71.4
If you have to burn something to get energy, you know it’s damaging both the air we breathe and the atmosphere we need to stay alive.	71.9	68.7
Drill baby, drill – we have more energy than any other country in the world, and we shouldn’t let the hoax of climate change stop us.	54.1	52.4

Clean Energy - Black

Message	Total	Black
Whether or not you are a person of faith, we all share the value that we should be good stewards of the earth for future generations.	85.9	81.5
We have a sacred obligation to leave the earth as clean, safe, and beautiful for our children and grandchildren as our parents left it for us.	82.7	78.7
We should continue to offer tax incentives to small businesses that develop clean energy technologies and hire skilled, well-paid American workers to manufacture them.	78.4	80.8
We need to continue to transition from the dirty fuels of the 19th century to the clean fuels of the 21st.	75.9	79.9
Climate change is no longer hypothetical – we’ve all seen the floods, fires, and tornadoes and hurricanes with our own eyes – and we just lived through the 25 hottest years in recorded history.	75.7	75.5
If you have to burn it to get energy, you know it’s damaging the air we breathe and the atmosphere that preserves all life on earth.	73	77.1
If you have to burn something to get energy, you know it’s damaging both the air we breathe and the atmosphere we need to stay alive.	71.9	80.3
Drill baby, drill – we have more energy than any other country in the world, and we shouldn’t let the hoax of climate change stop us.	54.1	60.7

Clean Energy - Hispanic

Message	Total	Hispanic
Whether or not you are a person of faith, we all share the value that we should be good stewards of the earth for future generations.	85.9	78.3
We have a sacred obligation to leave the earth as clean, safe, and beautiful for our children and grandchildren as our parents left it for us.	82.7	85.3
We should continue to offer tax incentives to small businesses that develop clean energy technologies and hire skilled, well-paid American workers to manufacture them.	78.4	78.6
We need to continue to transition from the dirty fuels of the 19th century to the clean fuels of the 21st.	75.9	75.4
Climate change is no longer hypothetical – we’ve all seen the floods, fires, and tornadoes and hurricanes with our own eyes – and we just lived through the 25 hottest years in recorded history.	75.7	76.1
If you have to burn it to get energy, you know it’s damaging the air we breathe and the atmosphere that preserves all life on earth.	73	76.9
If you have to burn something to get energy, you know it’s damaging both the air we breathe and the atmosphere we need to stay alive.	71.9	77.4
Drill baby, drill – we have more energy than any other country in the world, and we shouldn’t let the hoax of climate change stop us.	54.1	60.1

Clean Energy - Asian

Message	Total	Asian
Whether or not you are a person of faith, we all share the value that we should be good stewards of the earth for future generations.	85.9	84.7
We have a sacred obligation to leave the earth as clean, safe, and beautiful for our children and grandchildren as our parents left it for us.	82.7	76.5
We should continue to offer tax incentives to small businesses that develop clean energy technologies and hire skilled, well-paid American workers to manufacture them.	78.4	79.1
We need to continue to transition from the dirty fuels of the 19th century to the clean fuels of the 21st.	75.9	78.9
Climate change is no longer hypothetical – we’ve all seen the floods, fires, and tornadoes and hurricanes with our own eyes – and we just lived through the 25 hottest years in recorded history.	75.7	72.3
If you have to burn it to get energy, you know it’s damaging the air we breathe and the atmosphere that preserves all life on earth.	73	75.8
If you have to burn something to get energy, you know it’s damaging both the air we breathe and the atmosphere we need to stay alive.	71.9	79.5
Drill baby, drill – we have more energy than any other country in the world, and we shouldn’t let the hoax of climate change stop us.	54.1	54.2

Clean Energy - Other / Mixed

Message	Total	Other / Mixed
Whether or not you are a person of faith, we all share the value that we should be good stewards of the earth for future generations.	85.9	88.9
We have a sacred obligation to leave the earth as clean, safe, and beautiful for our children and grandchildren as our parents left it for us.	82.7	90.2
We should continue to offer tax incentives to small businesses that develop clean energy technologies and hire skilled, well-paid American workers to manufacture them.	78.4	79.7
We need to continue to transition from the dirty fuels of the 19th century to the clean fuels of the 21st.	75.9	76
Climate change is no longer hypothetical – we’ve all seen the floods, fires, and tornadoes and hurricanes with our own eyes – and we just lived through the 25 hottest years in recorded history.	75.7	72.9
If you have to burn it to get energy, you know it’s damaging the air we breathe and the atmosphere that preserves all life on earth.	73	71
If you have to burn something to get energy, you know it’s damaging both the air we breathe and the atmosphere we need to stay alive.	71.9	84.8
Drill baby, drill – we have more energy than any other country in the world, and we shouldn’t let the hoax of climate change stop us.	54.1	41

Message	Mean Rating
No woman or girl should ever bleed out in the parking lot outside a hospital emergency room waiting for the doctors to determine she has lost enough blood to be on the verge of death, so they can perform a medically necessary procedure without fear of arrest for felony murder.	88.4
Government has no business deciding which forms of birth control it deems acceptable, or whether couples who want a child should be able to get IVF treatments.	82.4
Women, not the government, should have the freedom to control what happens to their bodies.	82
It’s time to restore the freedom taken away by the Supreme Court to decide for ourselves whether or when to have a child or start a family.	78.1
Government becomes tyranny when it forces one person to live by another person’s religious beliefs, for example, about whether life begins at conception.	77.5
Women and couples, along with doctors who have sworn an oath to do no harm, are the only people who can decide if a medical issue is so severe or dangerous that abortion is the “choice” they never wanted to make, while preparing the nursery for what they thought was going to be their baby.	76.1
We have to protect life, which begins at conception, and prevent abortion on demand.	56.5

Message	Mean Rating
A woman's freedom to control her own body.	77.2
Our freedom to decide whether to have a child or start a family.	78.4
A woman's right to decide whether to have a child or start a family.	77.1

Note: In a different section of the survey, we tested three more messages we recommend using (in second small table above). They are all as strong or stronger than the messages above them. Use any message that fits your voice and values.

Message	Total	A Man	A Woman
No woman or girl should ever bleed out in the parking lot outside a hospital emergency room waiting for the doctors to determine she has lost enough blood to be on the verge of death, so they can perform a medically necessary procedure without fear of arrest for felony murder.	88.4	86.5	90.1
Government has no business deciding which forms of birth control it deems acceptable, or whether couples who want a child should be able to get IVF treatments.	82.4	79	85.5
Women, not the government, should have the freedom to control what happens to their bodies.	82	78.6	85.1
It’s time to restore the freedom taken away by the Supreme Court to decide for ourselves whether or when to have a child or start a family.	78.1	76	80.4
Government becomes tyranny when it forces one person to live by another person’s religious beliefs, for example, about whether life begins at conception.	77.5	77.8	77.3
Women and couples, along with doctors who have sworn an oath to do no harm, are the only people who can decide if a medical issue is so severe or dangerous that abortion is the “choice” they never wanted to make, while preparing the nursery for what they thought was going to be their baby.	76.1	73.3	79
We have to protect life, which begins at conception, and prevent abortion on demand.	56.5	58.1	54.8

Message	Total	A Man	A Woman
A woman's freedom to control her own body.	77.2	75.2	79.1
Our freedom to decide whether to have a child or start a family.	78.4	77.3	79.4
A woman's right to decide whether to have a child or start a family.	77.1	75.1	79

Note: In a different section of the survey, we tested three more messages we recommend using (in second small table above). They are all as strong or stronger than the messages above them. Use any message that fits your voice and values.

Message	Total	Democrat	Republican	Independent
No woman or girl should ever bleed out in the parking lot outside a hospital emergency room waiting for the doctors to determine she has lost enough blood to be on the verge of death, so they can perform a medically necessary procedure without fear of arrest for felony murder.	88.4	93.9	82	88.5
Government has no business deciding which forms of birth control it deems acceptable, or whether couples who want a child should be able to get IVF treatments.	82.4	90.6	73.9	81.4
Women, not the government, should have the freedom to control what happens to their bodies.	82	92.2	67.5	84.2
It’s time to restore the freedom taken away by the Supreme Court to decide for ourselves whether or when to have a child or start a family.	78.1	88.9	68.1	77.3
Government becomes tyranny when it forces one person to live by another person’s religious beliefs, for example, about whether life begins at conception.	77.5	88.6	64.4	78.8
Women and couples, along with doctors who have sworn an oath to do no harm, are the only people who can decide if a medical issue is so severe or dangerous that abortion is the “choice” they never wanted to make, while preparing the nursery for what they thought was going to be their baby.	76.1	81.7	71.7	73.9
We have to protect life, which begins at conception, and prevent abortion on demand.	56.5	38.7	79.7	55.3

Message	Total	Democrat	Republican	Independent
A woman's freedom to control her own body.	77.2	86.5	63.8	78.7
Our freedom to decide whether to have a child or start a family.	78.4	83.3	71.5	79.2
A woman's right to decide whether to have a child or start a family.	77.1	83.3	68.8	77.5

Note: In a different section of the survey, we tested three more messages we recommend using (in second small table above). They are all as strong or stronger than the messages above them. Use any message that fits your voice and values.

Message	Total	White	Black	Hispanic	Asian	Other / Mixed
No woman or girl should ever bleed out in the parking lot outside a hospital emergency room waiting for the doctors to determine she has lost enough blood to be on the verge of death, so they can perform a medically necessary procedure without fear of arrest for felony murder.	88.4	89.1	86.6	87	88.2	87.1
Government has no business deciding which forms of birth control it deems acceptable, or whether couples who want a child should be able to get IVF treatments.	82.4	83	81	81	80.7	84
Women, not the government, should have the freedom to control what happens to their bodies.	82	81.7	83.9	77.5	88.4	80.8
It’s time to restore the freedom taken away by the Supreme Court to decide for ourselves whether or when to have a child or start a family.	78.1	78.8	78.8	74.3	77.5	74
Government becomes tyranny when it forces one person to live by another person’s religious beliefs, for example, about whether life begins at conception.	77.5	77.6	79.2	72.4	80	77.7
Women and couples, along with doctors who have sworn an oath to do no harm, are the only people who can decide if a medical issue is so severe or dangerous that abortion is the “choice” they never wanted to make, while preparing the nursery for what they thought was going to be their baby.	76.1	75.7	78	74.8	79.6	76.8
We have to protect life, which begins at conception, and prevent abortion on demand.	56.5	55.1	63.9	56.5	54.9	64.1

Message	Total	White	Black	Hispanic	Asian	Other / Mixed
A woman's freedom to control her own body.	77.2	77.2	83.1	74.1	84.4	61
Our freedom to decide whether to have a child or start a family.	78.4	80.1	81.9	72.1	83.2	59.8
A woman's right to decide whether to have a child or start a family.	77.1	78.3	77.2	74.4	82.5	64.3

Note: In a different section of the survey, we tested three more messages we recommend using (in second small table above). They are all as strong or stronger than the messages above them. Use any message that fits your voice and values.

Message	Mean Rating
If our children are going to compete in the global economy, we need to return to having the best public schools in the world.	88
If our children are going to compete in the global economy, we need to teach them to think carefully, critically, and creatively.	87.9
Teachers are the professionals who help parents develop the next generation of American minds, values, and workers, and their salaries should reflect it.	81.3
No one should graduate from college, junior college, or technical schools with a mountain of debt.	75.4
School is not a place where our kids should learn that America is a racist country and that you can choose which sex you want to be.	66.6

Message	Total	A Man	A Woman
If our children are going to compete in the global economy, we need to return to having the best public schools in the world.	88	87.4	88.8
If our children are going to compete in the global economy, we need to teach them to think carefully, critically, and creatively.	87.9	87.2	88.5
Teachers are the professionals who help parents develop the next generation of American minds, values, and workers, and their salaries should reflect it.	81.3	77.3	85.6
No one should graduate from college, junior college, or technical schools with a mountain of debt.	75.4	70.1	80.4
School is not a place where our kids should learn that America is a racist country and that you can choose which sex you want to be.	66.6	67.4	65.9

Message	Total	Democrats	Republican	Independent
If our children are going to compete in the global economy, we need to return to having the best public schools in the world.	88	90.1	85.7	88
If our children are going to compete in the global economy, we need to teach them to think carefully, critically, and creatively.	87.9	91	87.2	85.5
Teachers are the professionals who help parents develop the next generation of American minds, values, and workers, and their salaries should reflect it.	81.3	87.7	72.5	82.2
No one should graduate from college, junior college, or technical schools with a mountain of debt.	75.4	85.3	63.1	77
School is not a place where our kids should learn that America is a racist country and that you can choose which sex you want to be.	66.6	53.5	79.8	68.5

Message	Total	White	Black	Hispanic	Asian	Other / Mixed
If our children are going to compete in the global economy, we need to return to having the best public schools in the world.	88	89	82.9	86.7	88.2	91.3
If our children are going to compete in the global economy, we need to teach them to think carefully, critically, and creatively.	87.9	89.5	82.7	84.2	90.4	85.9
Teachers are the professionals who help parents develop the next generation of American minds, values, and workers, and their salaries should reflect it.	81.3	80.6	80.5	86	82.5	82.3
No one should graduate from college, junior college, or technical schools with a mountain of debt.	75.4	73.2	82.1	80.1	72.9	84.6
School is not a place where our kids should learn that America is a racist country and that you can choose which sex you want to be.	66.6	66	67.8	71.5	60.6	69.7

Message	Mean Rating
Our country, like every other, has the right to decide who lives within our borders, but not the right to terrorize, torture, or break into the homes of American citizens or anyone else without a warrant.	82.2
ICE agents who kill people murder people should be indicted, like any other violent criminal.	78.1
ICE officers should show their faces, wear badges, and treat civilians with civility, not bark profanities, smash their car windows, and drag them out of their homes into the cold, undressed.	75.8
If someone picks our fruits and vegetables in the hundred-degree sun for several years, they deserve to be able to apply for citizenship, just like most of our ancestors did.	74.8
The best way to protect our border is to hire as many immigration judges as new immigration agents, so they can decide in weeks, not years, whether someone is fleeing terror, torture, or tyranny in their native land before allowing them in.	71.1
There's no contradiction between securing our southern border and treating people who are already here, especially those who fled torture or tyranny, with common decency.	67.9
We should never grant amnesty, which undermines the rule of law, especially when other countries are sending the worst of the worst.	62

Message	Total	A Man	A Woman
Our country, like every other, has the right to decide who lives within our borders, but not the right to terrorize, torture, or break into the homes of American citizens or anyone else without a warrant.	82.2	79.7	84.5
ICE agents who kill people murder people should be indicted, like any other violent criminal.	78.1	74.1	81.7
ICE officers should show their faces, wear badges, and treat civilians with civility, not bark profanities, smash their car windows, and drag them out of their homes into the cold, undressed.	75.8	69	82.9
If someone picks our fruits and vegetables in the hundred-degree sun for several years, they deserve to be able to apply for citizenship, just like most of our ancestors did.	74.8	70	79.7
The best way to protect our border is to hire as many immigration judges as new immigration agents, so they can decide in weeks, not years, whether someone is fleeing terror, torture, or tyranny in their native land before allowing them in.	71.1	70.4	71.9
There's no contradiction between securing our southern border and treating people who are already here, especially those who fled torture or tyranny, with common decency.	67.9	68.5	67.8
We should never grant amnesty, which undermines the rule of law, especially when other countries are sending the worst of the worst.	62	64.2	59.8

Message	Total	Democrats	Republican	Independent
Our country, like every other, has the right to decide who lives within our borders, but not the right to terrorize, torture, or break into the homes of American citizens or anyone else without a warrant.	82.2	89.6	72.9	82.7
ICE agents who kill people murder people should be indicted, like any other violent criminal.	78.1	93.8	59	78.4
ICE officers should show their faces, wear badges, and treat civilians with civility, not bark profanities, smash their car windows, and drag them out of their homes into the cold, undressed.	75.8	91.5	57.5	74.8
If someone picks our fruits and vegetables in the hundred-degree sun for several years, they deserve to be able to apply for citizenship, just like most of our ancestors did.	74.8	87	61.4	73.2
The best way to protect our border is to hire as many immigration judges as new immigration agents, so they can decide in weeks, not years, whether someone is fleeing terror, torture, or tyranny in their native land before allowing them in.	71.1	73.7	66.7	72.2
There's no contradiction between securing our southern border and treating people who are already here, especially those who fled torture or tyranny, with common decency.	67.9	74.3	60.7	67.5
We should never grant amnesty, which undermines the rule of law, especially when other countries are sending the worst of the worst.	62	50.3	72.7	63

Message	Total	White	Black	Hispanic	Asian	Other / Mixed
Our country, like every other, has the right to decide who lives within our borders, but not the right to terrorize, torture, or break into the homes of American citizens or anyone else without a warrant.	82.2	82	83.7	80	84.8	82.3
ICE agents who kill people murder people should be indicted, like any other violent criminal.	78.1	76.3	86.5	76.4	80.5	78
ICE officers should show their faces, wear badges, and treat civilians with civility, not bark profanities, smash their car windows, and drag them out of their homes into the cold, undressed.	75.8	73.3	83.4	80.1	80.7	82.4
If someone picks our fruits and vegetables in the hundred-degree sun for several years, they deserve to be able to apply for citizenship, just like most of our ancestors did.	74.8	72.1	84.5	83	70.8	80.9
The best way to protect our border is to hire as many immigration judges as new immigration agents, so they can decide in weeks, not years, whether someone is fleeing terror, torture, or tyranny in their native land before allowing them in.	71.1	72.6	71.5	69.1	63.1	66.8
There's no contradiction between securing our southern border and treating people who are already here, especially those who fled torture or tyranny, with common decency.	67.9	66.5	74.5	67	65.6	72.7
We should never grant amnesty, which undermines the rule of law, especially when other countries are sending the worst of the worst.	62	61	70.8	58.7	60.2	61.4

Message	Mean Rating
No one should face discrimination based on arbitrary characteristics, such as race or class, sex or gender.	89.4
We need to restore the American Dream, but this time for all Americans, regardless how humble our home or the color of our skin.	86.4
Government has no business preventing doctors from prescribing marijuana to people suffering from the side effects of chemotherapy or severe, chronic pain. That’s government overreach at its worst.	79.6
Why don’t we start where we agree – that as Americans, we treat each other with dignity and respect, whatever our race or ethnicity, sex or gender – and leave the question of which lane an athlete swims in to the NCAA, where it belongs, not to the government.	76.9
Our government should continue to protect the freedom to marry whoever we love, whether we are straight, gay, or any other gender.	74.5
If a person chooses to transition from one gender to another, that’s nobody’s business but theirs, and certainly not the government’s.	71.1
DEI is state-sanctioned racism, which teaches that merit doesn’t matter, and we’re finally replacing with race-neutral policies.	61.7

Message	Total	A Man	A Woman
No one should face discrimination based on arbitrary characteristics, such as race or class, sex or gender.	89.4	88.9	90.1
We need to restore the American Dream, but this time for all Americans, regardless how humble our home or the color of our skin.	86.4	83.4	89.5
Government has no business preventing doctors from prescribing marijuana to people suffering from the side effects of chemotherapy or severe, chronic pain. That’s government overreach at its worst.	79.6	77.4	81.5
Why don’t we start where we agree – that as Americans, we treat each other with dignity and respect, whatever our race or ethnicity, sex or gender – and leave the question of which lane an athlete swims in to the NCAA, where it belongs, not to the government.	76.9	75	78.9
Our government should continue to protect the freedom to marry whoever we love, whether we are straight, gay, or any other gender.	74.5	73.8	75.2
If a person chooses to transition from one gender to another, that’s nobody’s business but theirs, and certainly not the government’s.	71.1	66.9	74.9
DEI is state-sanctioned racism, which teaches that merit doesn’t matter, and we’re finally replacing with race-neutral policies.	61.7	66	58.5

Message	Total	Democrat	Republican	Independent
No one should face discrimination based on arbitrary characteristics, such as race or class, sex or gender.	89.4	94	85	89.3
We need to restore the American Dream, but this time for all Americans, regardless how humble our home or the color of our skin.	86.4	89.5	83.9	85.1
Government has no business preventing doctors from prescribing marijuana to people suffering from the side effects of chemotherapy or severe, chronic pain. That’s government overreach at its worst.	79.6	83.2	76.4	78.9
Why don’t we start where we agree – that as Americans, we treat each other with dignity and respect, whatever our race or ethnicity, sex or gender – and leave the question of which lane an athlete swims in to the NCAA, where it belongs, not to the government.	76.9	87	67.4	76.1
Our government should continue to protect the freedom to marry whoever we love, whether we are straight, gay, or any other gender.	74.5	85.5	56.9	78.2
If a person chooses to transition from one gender to another, that’s nobody’s business but theirs, and certainly not the government’s.	71.1	84.5	54.4	71.7
DEI is state-sanctioned racism, which teaches that merit doesn’t matter, and we’re finally replacing with race-neutral policies.	61.7	48.5	76.7	62.2

Message	Total	White	Black	Hispanic	Asian	Other / Mixed
No one should face discrimination based on arbitrary characteristics, such as race or class, sex or gender.	89.4	90.4	84.6	86.3	91.3	93.6
We need to restore the American Dream, but this time for all Americans, regardless how humble our home or the color of our skin.	86.4	86.3	83.7	89.5	82.2	90.7
Government has no business preventing doctors from prescribing marijuana to people suffering from the side effects of chemotherapy or severe, chronic pain. That’s government overreach at its worst.	79.6	80.9	81.8	80.7	64.1	72
Why don’t we start where we agree – that as Americans, we treat each other with dignity and respect, whatever our race or ethnicity, sex or gender – and leave the question of which lane an athlete swims in to the NCAA, where it belongs, not to the government.	76.9	77	78.6	75	75.5	76.3
Our government should continue to protect the freedom to marry whoever we love, whether we are straight, gay, or any other gender.	74.5	73.4	70.5	81.4	81	76.2
If a person chooses to transition from one gender to another, that’s nobody’s business but theirs, and certainly not the government’s.	71.1	69.1	76.8	68	79.8	75.7
DEI is state-sanctioned racism, which teaches that merit doesn’t matter, and we’re finally replacing with race-neutral policies.	61.7	62.9	58.5	67.2	61.1	39.5

Message	Mean Rating
No country, not Russia, and not America, has the right to seize land or resources such as oil from other sovereign nations just because we can.	81.1
The Jewish and Palestinian people have the same right to a homeland, where they can live safely, as any other people, whether American, Swedish, or Italian.	80.3
We have the strongest military in the world, and we should return to having the strongest alliances in the history of the world, notably our allies in NATO, who have helped us preserve the world order since World War II.	80
No President should ever start a war without knowing, and briefing Congress and the American people, on attempts at achieving our goals without the loss of American life, the war’s objectives, and what we will do when it is over to secure the peace.	79.9
The Russian attack on Ukraine has been a series of unprovoked war crimes, and we should join with our European allies to ensure Ukraine’s survival as a free nation.	74.9
NATO is a protection racket, where we pay and they don't – why should we defend countries that don't pay their bills?	57.6

Message	Total	A Man	A Woman
No country, not Russia, and not America, has the right to seize land or resources such as oil from other sovereign nations just because we can.	81.1	79.1	83.3
The Jewish and Palestinian people have the same right to a homeland, where they can live safely, as any other people, whether American, Swedish, or Italian.	80.3	78.9	81.8
We have the strongest military in the world, and we should return to having the strongest alliances in the history of the world, notably our allies in NATO, who have helped us preserve the world order since World War II.	80	78.8	81.4
No President should ever start a war without knowing, and briefing Congress and the American people, on attempts at achieving our goals without the loss of American life, the war’s objectives, and what we will do when it is over to secure the peace.	79.9	76.5	82.7
The Russian attack on Ukraine has been a series of unprovoked war crimes, and we should join with our European allies to ensure Ukraine’s survival as a free nation.	74.9	75.1	74.6
NATO is a protection racket, where we pay and they don't – why should we defend countries that don't pay their bills?	57.6	58.9	56.3

Message	Total	Democrats	Republican	Independent
No country, not Russia, and not America, has the right to seize land or resources such as oil from other sovereign nations just because we can.	81.1	89.2	71	81.4
The Jewish and Palestinian people have the same right to a homeland, where they can live safely, as any other people, whether American, Swedish, or Italian.	80.3	83.9	76.5	80.3
We have the strongest military in the world, and we should return to having the strongest alliances in the history of the world, notably our allies in NATO, who have helped us preserve the world order since World War II.	80	86.2	74.4	79.4
No President should ever start a war without knowing, and briefing Congress and the American people, on attempts at achieving our goals without the loss of American life, the war’s objectives, and what we will do when it is over to secure the peace.	79.9	92.4	64.7	80.2
The Russian attack on Ukraine has been a series of unprovoked war crimes, and we should join with our European allies to ensure Ukraine’s survival as a free nation.	74.9	86.8	63.9	72.2
NATO is a protection racket, where we pay and they don't – why should we defend countries that don't pay their bills?	57.6	43.4	74.5	56.2

Message	Total	White	Black	Hispanic	Asian	Other / Mixed
No country, not Russia, and not America, has the right to seize land or resources such as oil from other sovereign nations just because we can.	81.1	79.6	81.6	89	81.1	86.7
The Jewish and Palestinian people have the same right to a homeland, where they can live safely, as any other people, whether American, Swedish, or Italian.	80.3	82.7	76.1	73.1	77.2	78
We have the strongest military in the world, and we should return to having the strongest alliances in the history of the world, notably our allies in NATO, who have helped us preserve the world order since World War II.	80	81.4	80.2	74	73.7	84.3
No President should ever start a war without knowing, and briefing Congress and the American people, on attempts at achieving our goals without the loss of American life, the war’s objectives, and what we will do when it is over to secure the peace.	79.9	77.9	87	82.6	74.4	91.8
The Russian attack on Ukraine has been a series of unprovoked war crimes, and we should join with our European allies to ensure Ukraine’s survival as a free nation.	74.9	76.8	72.3	65.7	74.4	76.4
NATO is a protection racket, where we pay and they don't – why should we defend countries that don't pay their bills?	57.6	55.1	67.2	58.4	64.4	52.2

Message	Mean Rating
You can't say you're tough on crime when you're soft on corruption.	87.2
I believe in the rights of law-abiding citizens to hunt, of parents to send their children to school in the morning and know they will come home alive.	85.3
We need common-sense gun safety laws, to keep AR-15-style weapons out of the hands of gangs and criminals, terrorists, and young men beginning to show the signs of severe mental illness.	80.7
We should hire more substance abuse and mental health professionals to help police officers de-escalate conflicts when the situation calls for it.	74.6
We should recruit more police officers from neighborhoods with high crime, so they will start out with more trust from the people living there.	74.2
No one should go to prison, and no child should be without a father, for possession of marijuana, unless he’s involved in violent crime.	73.7
Whereas the radical left wants to defund, dismantle, and destroy the police, we should to fund, support, and give them the respect they deserve.	72.9

Message	Total	A Man	A Woman
You can't say you're tough on crime when you're soft on corruption.	87.2	87	87.3
I believe in the rights of law-abiding citizens to hunt, of parents to send their children to school in the morning and know they will come home alive.	85.3	84.8	86
We need common-sense gun safety laws, to keep AR-15-style weapons out of the hands of gangs and criminals, terrorists, and young men beginning to show the signs of severe mental illness.	80.7	76.4	84.7
We should hire more substance abuse and mental health professionals to help police officers de-escalate conflicts when the situation calls for it.	74.6	70.2	79.2
We should recruit more police officers from neighborhoods with high crime, so they will start out with more trust from the people living there.	74.2	72.9	75.4
No one should go to prison, and no child should be without a father, for possession of marijuana, unless he’s involved in violent crime.	73.7	71.5	76
Whereas the radical left wants to defund, dismantle, and destroy the police, we should to fund, support, and give them the respect they deserve.	72.9	74.4	71.3

Message	Total	Democrat	Republican	Independent
You can't say you're tough on crime when you're soft on corruption.	87.2	90.3	85.4	85.8
I believe in the rights of law-abiding citizens to hunt, of parents to send their children to school in the morning and know they will come home alive.	85.3	86.3	84.7	85.1
We need common-sense gun safety laws, to keep AR-15-style weapons out of the hands of gangs and criminals, terrorists, and young men beginning to show the signs of severe mental illness.	80.7	91.4	68.1	80.8
We should hire more substance abuse and mental health professionals to help police officers de-escalate conflicts when the situation calls for it.	74.6	85	63.8	72.7
We should recruit more police officers from neighborhoods with high crime, so they will start out with more trust from the people living there.	74.2	77.8	73.9	70.9
No one should go to prison, and no child should be without a father, for possession of marijuana, unless he’s involved in violent crime.	73.7	81.9	65.5	72
Whereas the radical left wants to defund, dismantle, and destroy the police, we should to fund, support, and give them the respect they deserve.	72.9	63.5	85.3	72.2

Message	Total	White	Black	Hispanic	Asian	Other / Mixed
You can't say you're tough on crime when you're soft on corruption.	87.2	89.4	82.8	83.4	83.7	79.4
I believe in the rights of law-abiding citizens to hunt, of parents to send their children to school in the morning and know they will come home alive.	85.3	87.4	81.2	78.5	82.3	88.5
We need common-sense gun safety laws, to keep AR-15-style weapons out of the hands of gangs and criminals, terrorists, and young men beginning to show the signs of severe mental illness.	80.7	80.4	83.1	82.5	80.5	75
We should hire more substance abuse and mental health professionals to help police officers de-escalate conflicts when the situation calls for it.	74.6	73.7	76.6	75.2	76.4	81.2
We should recruit more police officers from neighborhoods with high crime, so they will start out with more trust from the people living there.	74.2	73.7	77.6	74.8	74.1	71
No one should go to prison, and no child should be without a father, for possession of marijuana, unless he’s involved in violent crime.	73.7	73.9	74.9	72.7	72.2	73
Whereas the radical left wants to defund, dismantle, and destroy the police, we should to fund, support, and give them the respect they deserve.	72.9	75	66.1	67.6	68	72.2

Message	Mean Rating
Our seniors deserve the dignity in later life they paid for with every paycheck over decades of work, not constant fear that politicians will cut Social Security, Medicare, and Medicaid, which provides nursing home care.	89.4
No one should have to choose between food for their kids and a pediatrician when they’re sick.	88.2
If our children are going to compete in the global economy, we need to return to having the best public schools in the world.	88
If our children are going to compete in the global economy, we need to teach them to think carefully, critically, and creatively.	87.9
I believe in the rights of law-abiding citizens to hunt, of parents to send their children to school in the morning and know they will come home alive.	85.3
We need to protect hospitals and maternity wards in rural and urban communities, not let Wall Street raiders buy them up, close them, and sell the parts like old cars.	83.6
We have a sacred obligation to leave the earth as clean, safe, and beautiful for our children and grandchildren as our parents left it for us.	82.7
Government has no business deciding which forms of birth control it deems acceptable, or whether couples who want a child should be able to get IVF treatments.	82.4
Parents deserve the peace of mind that comes with high-quality, affordable childcare, and that we should give good corporate citizens tax incentives to provide it at their places of business.	78.9
It’s time to restore the freedom taken away by the Supreme Court to decide for ourselves whether or when to have a child or start a family.	78.1
In an era of rapid technological change, the government should work with the private sector to help mid-career workers with expertise in declining industries train for better-paying jobs in new industries.	76.7
No one should graduate from college, junior college, or technical schools with a mountain of debt.	75.4
Our government should continue to protect the freedom to marry whoever we love, whether we are straight, gay, or any other gender.	74.5
No one should go to prison, and no child should be without a father, for possession of marijuana, unless he’s involved in violent crime.	73.7

Message	Total	A Man	A Woman
Our seniors deserve the dignity in later life they paid for with every paycheck over decades of work, not constant fear that politicians will cut Social Security, Medicare, and Medicaid, which provides nursing home care.	89.4	87.7	90.7
No one should have to choose between food for their kids and a pediatrician when they’re sick.	88.2	85.5	91.2
If our children are going to compete in the global economy, we need to return to having the best public schools in the world.	88	87.4	88.8
If our children are going to compete in the global economy, we need to teach them to think carefully, critically, and creatively.	87.9	87.2	88.5
I believe in the rights of law-abiding citizens to hunt, of parents to send their children to school in the morning and know they will come home alive.	85.3	84.8	86
We need to protect hospitals and maternity wards in rural and urban communities, not let Wall Street raiders buy them up, close them, and sell the parts like old cars.	83.6	83.3	83.8
We have a sacred obligation to leave the earth as clean, safe, and beautiful for our children and grandchildren as our parents left it for us.	82.7	79.4	86.1
Government has no business deciding which forms of birth control it deems acceptable, or whether couples who want a child should be able to get IVF treatments.	82.4	79	85.5
Parents deserve the peace of mind that comes with high-quality, affordable childcare, and that we should give good corporate citizens tax incentives to provide it at their places of business.	78.9	75.2	82
It’s time to restore the freedom taken away by the Supreme Court to decide for ourselves whether or when to have a child or start a family.	78.1	76	80.4
In an era of rapid technological change, the government should work with the private sector to help mid-career workers with expertise in declining industries train for better-paying jobs in new industries.	76.7	74.9	78.1
No one should graduate from college, junior college, or technical schools with a mountain of debt.	75.4	70.1	80.4
Our government should continue to protect the freedom to marry whoever we love, whether we are straight, gay, or any other gender.	74.5	73.8	75.2
No one should go to prison, and no child should be without a father, for possession of marijuana, unless he’s involved in violent crime.	73.7	71.5	76

Message	Total	Democrats	Republican	Independent
Our seniors deserve the dignity in later life they paid for with every paycheck over decades of work, not constant fear that politicians will cut Social Security, Medicare, and Medicaid, which provides nursing home care.	89.4	92.5	86.8	88.5
No one should have to choose between food for their kids and a pediatrician when they’re sick.	88.2	92.9	83.2	88.3
If our children are going to compete in the global economy, we need to return to having the best public schools in the world.	88	90.1	85.7	88
If our children are going to compete in the global economy, we need to teach them to think carefully, critically, and creatively.	87.9	91	87.2	85.5
I believe in the rights of law-abiding citizens to hunt, of parents to send their children to school in the morning and know they will come home alive.	85.3	86.3	84.7	85.1
We need to protect hospitals and maternity wards in rural and urban communities, not let Wall Street raiders buy them up, close them, and sell the parts like old cars.	83.6	88.2	80	81.9
We have a sacred obligation to leave the earth as clean, safe, and beautiful for our children and grandchildren as our parents left it for us.	82.7	87.8	77.6	81.5
Government has no business deciding which forms of birth control it deems acceptable, or whether couples who want a child should be able to get IVF treatments.	82.4	90.6	73.9	81.4
Parents deserve the peace of mind that comes with high-quality, affordable childcare, and that we should give good corporate citizens tax incentives to provide it at their places of business.	78.9	86.5	73.1	76.6
It’s time to restore the freedom taken away by the Supreme Court to decide for ourselves whether or when to have a child or start a family.	78.1	88.9	68.1	77.3
In an era of rapid technological change, the government should work with the private sector to help mid-career workers with expertise in declining industries train for better-paying jobs in new industries.	76.7	83.1	70.2	75.9
No one should graduate from college, junior college, or technical schools with a mountain of debt.	75.4	85.3	63.1	77
Our government should continue to protect the freedom to marry whoever we love, whether we are straight, gay, or any other gender.	74.5	85.5	56.9	78.2
No one should go to prison, and no child should be without a father, for possession of marijuana, unless he’s involved in violent crime.	73.7	81.9	65.5	72

Message	Total	White	Black	Hispanic	Asian	Other / Mixed
Our seniors deserve the dignity in later life they paid for with every paycheck over decades of work, not constant fear that politicians will cut Social Security, Medicare, and Medicaid, which provides nursing home care.	89.4	90.4	88.9	85.6	85.2	87.5
No one should have to choose between food for their kids and a pediatrician when they’re sick.	88.2	89.4	87.4	86.8	80.9	89.5
If our children are going to compete in the global economy, we need to return to having the best public schools in the world.	88	89	82.9	86.7	88.2	91.3
If our children are going to compete in the global economy, we need to teach them to think carefully, critically, and creatively.	87.9	89.5	82.7	84.2	90.4	85.9
I believe in the rights of law-abiding citizens to hunt, of parents to send their children to school in the morning and know they will come home alive.	85.3	87.4	81.2	78.5	82.3	88.5
We need to protect hospitals and maternity wards in rural and urban communities, not let Wall Street raiders buy them up, close them, and sell the parts like old cars.	83.6	83.9	81.9	83.6	84.8	81.3
We have a sacred obligation to leave the earth as clean, safe, and beautiful for our children and grandchildren as our parents left it for us.	82.7	82.9	78.7	85.3	76.5	90.2
Government has no business deciding which forms of birth control it deems acceptable, or whether couples who want a child should be able to get IVF treatments.	82.4	83	81	81	80.7	84
Parents deserve the peace of mind that comes with high-quality, affordable childcare, and that we should give good corporate citizens tax incentives to provide it at their places of business.	78.9	77.6	83.1	82.5	77.9	79.6
It’s time to restore the freedom taken away by the Supreme Court to decide for ourselves whether or when to have a child or start a family.	78.1	78.8	78.8	74.3	77.5	74
In an era of rapid technological change, the government should work with the private sector to help mid-career workers with expertise in declining industries train for better-paying jobs in new industries.	76.7	75.7	81.4	74.5	78.4	78.2
No one should graduate from college, junior college, or technical schools with a mountain of debt.	75.4	73.2	82.1	80.1	72.9	84.6
Our government should continue to protect the freedom to marry whoever we love, whether we are straight, gay, or any other gender.	74.5	73.4	70.5	81.4	81	76.2
No one should go to prison, and no child should be without a father, for possession of marijuana, unless he’s involved in violent crime.	73.7	73.9	74.9	72.7	72.2	73

The American Message Foundation

The Truth Told Well

The American Message on

How to Talk About Values

Americans Share Our Values. Let's Start There.

A Messaging Guide

Messages and Results: Total Sample & Subgroups

Clean Energy - Men

Clean Energy - Women

Clean Energy - Some Other Way

Clean Energy - White

Clean Energy - Black

Clean Energy - Hispanic

Clean Energy - Asian

Clean Energy - Other / Mixed

Note: In a different section of the survey, we tested three more messages we recommend using (in second small table above). They are all as strong or stronger than the messages above them. Use any message that fits your voice and values.

Note: In a different section of the survey, we tested three more messages we recommend using (in second small table above). They are all as strong or stronger than the messages above them. Use any message that fits your voice and values.

Note: In a different section of the survey, we tested three more messages we recommend using (in second small table above). They are all as strong or stronger than the messages above them. Use any message that fits your voice and values.

Note: In a different section of the survey, we tested three more messages we recommend using (in second small table above). They are all as strong or stronger than the messages above them. Use any message that fits your voice and values.